I looked briefly at Makoto Aida’s work here. Exploring his role in “Bye Bye Kitty” and his work. In doing this research I came across these images…
Aida is what I consider an activist photographer. Although he might not think it himself his work comments on the society he lives in a provokes change. Making the spectator question what they except as normal.
Japanese artist Makoto Aida used the form to make a biting commentary on how manga and anime objectifies the female form by drawing eyes on model’s breasts. When it’s not, the medium is people barely dodging a police fine for public indecency.
Kawaii is the dominant culture in Japan. How do you combat this or incorporate it in order to keep your work interesting?
It is a strange thing to say, but I did grow up among what they call “kawaii culture.” I say strange as we all take it for granted. I guess we’ve been exposed to such [kawaii] images without even realizing it. They are everywhere so, it’s always been in my subconscious. I do not take this whole thing too negatively, but still I am a man, I am not fanatically into what is considered kawaii in general. I guess you could say that I do incorporate the idea, or what I consider kawaii into my work unconsciously.
Aida is known for his paintings rather than his photographs. It is hard to find text and information on his photographs, I will scouer the internet and try my best. If I can’t find anything I will have to put my own analysis skills to test.